The creation of a campaign is a carefully managed project, requiring internal reviews, focus groups, and management approval, as corporations are mindful of the need to deliver a consistent, strong message to their target markets. Translation Plus has a long-standing history of working closely with companies needing their marketing material rendered in other languages. We give your multilingual campaign the same attention that is given to the English campaign and we take great care to enhance the translation by insuring that the campaign’s conceptual meaning as well as it’s “look and feel” resonate with the target audience. We call this process cultural adaptation.
Clever positioning statements, advertising slogans, copy, and similar content usually cannot be translated. Rather, it needs to be rendered in each target language and culture to deliver the same meaning, using the appropriate idioms, terminology, colors, and images. We call this process transcreation.
Because we require our translators to have both demonstrated marketing expertise and native fluency, you can be confident that we’ll find the right terms, images and expressions for your advertising and marketing communications - which will ensure the success of your campaigns.
